The shop window
The site tells the offering, in the brand's own house style. Anyone looking for a sector or a service arrives on a page about that.
Work · Own brand
Driftzz runs on our system
The site, the blog, bookings, follow-up and reporting run without hands-on work. Bram spends his time on campaigns and client relationships, not on admin.
The brand itself is at driftzz.nl. That's where the results are; this is the system underneath.
Driftzz is not a client. It is a second brand of the same company: Bram's marketing agency, with DataDrift as the builder behind it. We'd rather show what we built ourselves than borrow a case study.
This is not a client project that we're retelling. It is our own system, running on a real domain with real traffic, and what's measurable about it is set out below with the measurement alongside it, including where the figure isn't ours.
Published · updated
The system
What runs daily
Four parts. Not what's under the bonnet, but what a business owner notices from it.
The diary
Anyone who wants a conversation picks a slot themselves. The invitation with the video link is there straight away, and no email exchange is involved.
The postman
Every enquiry comes in with brand, source and owner attached. It lands with the right person before anyone has touched it.
The file
For every conversation, a briefing about who's on the other side is ready in advance. No one has to read through a site the night before.
It's young. What the chain itself has carried through will be added here once it exists, not before. What has already been measured is set out further down, with the measurement alongside it.
The extraction
What was in his head, and how that became a system
This is the part that's about our method rather than about Driftzz. A way of working that exists only in someone's head can't be handed over and can't run automatically. So we take it out.
What was in his head
The order in which he builds a campaign. When he runs an advertisement. Which conversations he does and doesn't take on. How he writes up a result so a client understands it. None of that was written down anywhere.
How it came out
Recording what he already says, and putting it in order. Not inventing something new: the method already existed, it just wasn't on paper anywhere.
What it became
The recorded admission requirement became a rule in the form. The fixed structure of a result became a page template. The follow-up order became a chain that leaves nothing behind.
One example, written out
The figures
Three numbers, and where they come from
We don't publish a number without the measurement behind it. So for each figure, it states what it measures, how it was measured, on what date, and whose figure it is.
7,1out of 100 · 2 of 4 components in the score · 28-8-2026
Our own TAZM score: what share of our own search market we own, on a scale of 0 to 100. The average of 2 of the 4 components; the other 2 don't count towards this figure.
5.800sign-ups · one campaign by Driftzz for The Vital 5 · 10-8-2026
Sign-ups from one advertising campaign that Driftzz ran for The Vital 5, on a €1,113 ad budget.
€ 0,19per sign-up · the same Driftzz campaign · 10-8-2026
What one sign-up in that same campaign cost in ad budget. Not per person reached and not per client: per sign-up.
One figure is ours, two are Driftzz's and its client's. They're shown together because they show what becomes measurable once the system underneath is running, not because they're all our performance.
What is not stated here: how many bookings have gone through the chain. That figure switches on at five real bookings and not before: with one you're describing an event, with five a pattern. Current status: zero of five.
Evidence
It's there, and it's there to see
Everything below is public. None of it needs to be taken on our word.
Whatever figures appear on those pages belong to Driftzz. What we built is the layer underneath: the site, the chain and the place it all ends up.
Frequently asked questions
About these figures
How do you measure this?
Differently per figure, and that's stated with each figure. The TAZM score of 7.1 comes from 160 AI measurements across four models plus 30 Google measurements on our own questionnaire, reference date 28 August 2026. It's the same measurement a client would get, carried out on our own domain. The 5,800 sign-ups and the €0.19 per sign-up were read directly from the advertising account itself and not from a report; they belong to Driftzz and their client, not to us. What we don't measure, we don't publish, and anything measured on a different date doesn't silently count towards it: the 7.1 is the average of the two components from that one round on 28 August 2026.
Is this realistic for my business?
The figures no, the system yes. One advertising campaign in one market predicts nothing about your niche, and anyone who promises you otherwise isn't measuring. What is transferable is the structure underneath: a site that tells the offering, a diary that fills itself, an enquiry that arrives with source and owner attached, and a briefing that's already in place before the conversation. That's been running here since 16 August 2026, and it runs on our end without hands-on involvement. Whether it delivers anything for you, we won't know until we've measured it at your end.
What does something like this cost?
All amounts charged by DataDrift Digital are published on our pricing page, and this is the short version: the AI visibility scan costs €695 once and is deductible, AI visibility on an ongoing basis is €995 per month with a minimum of 3 months, and a Sprint that resolves one bottleneck lies between €2,500 and €7,500 one-off for the build, at a fixed amount upfront, plus ongoing management from €295 per month for as long as the system runs with us. All amounts exclude VAT. What Driftzz charges its clients isn't on this site: that's a separate brand with its own offering, and it prices itself.
Curious what this would mean for your business?
Start where we started too: with a measurement. Free, you'll receive the system diagnostic by email, and nobody will call you. Measuring, not scoring. You'll be given a record of what was measured, not a report card.