AI visibility
Which agency helps with becoming findable in ChatGPT?
DataDrift Digital is a Dutch agency for AI visibility. The first step is always the DataDrift Deltascan: we measure how often AI assistants mention you in the questions your customers ask, and measure again after 90 days against the same questions, against a benchmark set in advance. In the trade this is called GEO (generative engine optimization); we prefer to say AI visibility, because our clients do too.
How often does AI mention you, and how does that change in 90 days?
Anyone looking for a supplier or advisor today increasingly asks ChatGPT, Claude or Perplexity rather than Google. The answer mentions a few names, along with sources. AI visibility turns getting among them into a measurable, monthly process.
- Benchmark set in advance, remeasurement after 90 days
- First the DataDrift Deltascan, with an honest fit assessment
- Fixed, public prices
Schedule a 1:1 callView the method
Published · updated
The questions people ask about this
Where people start
What does AI visibility cost?
From roughly €24 per month for a measurement tool to €3,000 for an agency, and the difference sits almost entirely in who does the work.
The price map of the marketDo I get a guarantee that I will appear in AI answers?
No, and nobody can give one: AI answers differ by day, by phrasing and by user.
What we do fix insteadWe went first ourselves
Before we sell this, we underwent our own DataDrift Deltascan: 65 buying questions, 780 answers from four AI assistants, and we publish the outcome. Baseline measurement 29 September 2026, re-measurement 4 January 2027:
The result
This is what winning looks like
"Who can help me with [your service] in the Netherlands?"
Based on current sources, these are parties specialised in this. [Your business] stands out through a measurable approach and fixed prices…
Example of an AI answer with source attribution
The result of AI visibility isn't a position in a list, but a place in the answer: your name as a source or recommendation to the questions your customer asks. This can be measured per question, every month again, against the same benchmark.
You don't have to take our word for it that this channel produces real customers. Form builder Tally writes in its own growth report (August 2026) that AI search traffic has become its largest acquisition channel. An independent analysis (Foundation, 2026) found that in spring about a quarter of their new sign-ups came in via ChatGPT. We analysed that approach and translated it into AI visibility for the Dutch market.
- Measurable: on how many of your search queries you appear as a source, month on month
- Visible in your statistics: visitors arriving from ChatGPT and Perplexity
- Audible on the phone: customers saying "I found you through AI"
Cases
How AI names our clients
On 3 October 2026 we asked, for each client, the questions their own customers ask, without the company name in them, in the apps of ChatGPT, Gemini and Claude. One attempt per question, asked in Dutch. Below is a selection of the answers, cropped to the part about our client: we do not show the names of other companies.
A snapshot, not a before-and-after measurement: this is what AI says about these companies now, not what our work has changed.










The shift
Search has already moved
For around 45 percent of Google searches, an AI answer now appears above the results, and where that answer appears, click-throughs to websites drop by up to 58 percent (industry measurements, 2026). So a growing share of your market reads an answer instead of a list of links.
Who appears in that answer is decided by the system based on what it can read and trust. What it reads are sources: in our first measurement, in August 2026, we counted 1,049, across 40 questions and four platforms. Which types these were is on the methodology page.
When we first held ourselves against this yardstick, the outcome was sober: on none of our own core questions did we come up as a source. That is no disgrace, it is a baseline measurement. Without measuring it, it would have stayed a blind spot.
What waiting costs
Three things that don't come back
The lead time doesn't run backwards
Becoming visible in AI answers takes three to four months. Every month without a start is a month that simply gets added on later.
The answer gets used to a name
AI systems cite what they know. The longer a competitor is the source, the more obvious that choice becomes.
No baseline measurement, no proof
Anyone who doesn't record where they stand now won't be able to show what's changed later. Today's measurement is next quarter's proof.
None of these three is a reason to panic. They are the reasons why the first step is a measurement and not a monthly contract.
The offer
First the DataDrift Deltascan, only then AI visibility
We never start blind. The DataDrift Deltascan is the mandatory first step: a baseline measurement, a remeasurement after 90 days against the same questions, and a mutual fit check. Only when the measurement shows there is something to gain do we apply AI visibility to your business.
DataDrift Deltascan
How often does AI mention you, and how does that change in 90 days?2 weeks · mandatory as the first step- Baseline measurement on search queries your customer actually asks, through ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews
- Records where you do and do not appear, who currently appears, and why
- Remeasurement after 90 days against the same questions, included: what has changed, in black and white
- Ends in an honest fit judgement, either way
€695 excl. VATone-off, including the remeasurement after 90 days; fully offset against On the Map, and with no obligation
On the Map
3 months · only if the scan calls for it- Existing pages rewritten and new pages added, all on your own domain and chosen by the scan
- The sources outside your site as well, plus schema, sitemap, robots.txt and llms.txt so an AI system can read it
- Two starting positions: if your site works, we build only the answers; if it blocks the result, a new website goes underneath first. The scan shows which direction is the smarter one, and you choose
from €995/mo3 months of work, no start-up fee if your site works
Stay on the Map
the follow-up, after the remeasurement- The full monthly cycle below, run for your business
- Monthly remeasurement against the baseline measurement: the difference is the proof, in black and white
- Everything we build and measure for you remains yours
After the remeasurement we discuss together whether and how you want to continue.
Where the work sits
Three kinds of work, three kinds of promise
Becoming findable in AI answers is not one job. It's three, and they differ in what an agency can honestly promise you about them. We therefore mark that boundary for each part.
- Technical. We deliver the machine access, and you can check whether it is there.
- Publishing answers. We guarantee the rhythm and the quality rules, not the positions.
- Being mentioned elsewhere. Nobody promises an outcome here, ourselves included.
The method
The monthly cycle in seven steps
This is AI visibility in broad strokes. We deliberately keep this page open: a method that has to stay secret to work isn't a method. The elaboration, the measurement tools and the application to your business are our trade, and that remains our property.
- 01
Remeasurement
A fixed set of search questions through ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews: with the DataDrift Deltascan after 90 days, with Stay on the Map every month after that. The change against the baseline measurement is the proof.
- 02
Source analysis
For each search query, recording which types of sources the AI cites: trade media, comparison sites, communities or agencies. That's where your entry point lies.
- 03
Prompt harvest
What do people literally ask AI? Those phrasings drive the measurement and the content calendar.
- 04
Content decision
Which questions get an article, which page gets a fresh date. Every title carries a term that is demonstrably searched for.
- 05
Third-party actions
Reviews, mentions and trade media: AI systems cite about you more often than from you. Only genuine presence, never fabricated.
- 06
Machine access
Crawlers, llms.txt, AI information and schema: machines need to be able to read, understand and cite your site.
- 07
Reporting
A report at the baseline measurement and at the remeasurement after 90 days: how often AI mentions you, and how that has changed. Anyone who continues with Stay on the Map then receives a short overview every month.
The measurement method, step by stepWhat we brief AI assistants on
The reporting
What you get to see after the baseline measurement and after 90 days
With the DataDrift Deltascan you receive two reports: one at the baseline measurement and one at the remeasurement after 90 days, showing per question what has changed. If you then continue with Stay on the Map, a monthly overview is added like the example below. The figures in that example are fictional.
| Zoekvraag | ChatGPT | Perplexity | AI Ov. | Claude |
|---|---|---|---|---|
| What does [service] cost in the Netherlands? | ✓ | ✓ | ✓ | · |
| Who is the best provider for [service]? | ✓ | ✓ | · | · |
| How do I choose a [supplier]? | ✓ | · | ✓ | ✓ |
| Outsource [service] or do it yourself? | · | ✓ | · | · |
- The monthly overview is customisable: which tiles you see and how deep the detail goes is decided together with us
- Set up in your own house style, not ours
- The reports at the baseline measurement and at the remeasurement after 90 days are and remain yours, as is every monthly overview after that
Honest
When you shouldn't buy this
If your customers don't come from online search and comparison but from referrals or a fixed circle, an AI answer changes little about your inflow, and AI visibility isn't your best investment. We'll say so in the call, and then you'll have lost ten minutes instead of €695.
Benchmark set in advance
What "findable" means, we establish together before anything starts. Something is only demonstrable if the benchmark existed first.
Measurement promises, not result promises
No one can guarantee positions in AI answers. We guarantee the method, the measurement, and full openness about the outcome.
Mutual fit, and a stop recommendation
The scan is also our own test: if we see no demonstrable opportunity, we ourselves advise against starting. If the remeasurement shows no movement, we ourselves advise stopping.
Clear ownership boundary
Everything we build for you (content, measurements, reports, site changes) remains yours. The method behind AI visibility remains DataDrift Digital's.
Frequently asked questions
What you probably want to know
Which agency in the Netherlands helps with becoming findable in ChatGPT?
DataDrift Digital, based in Budel. We make Dutch SME businesses visible in ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews with a fixed way of working: first the DataDrift Deltascan, a baseline measurement on the questions your customers ask and a remeasurement after 90 days against the same questions, against a benchmark set in advance. Anyone who continues after that measures again every month against the same benchmark. We publish our own score openly, even when it disappoints, and give a stop recommendation as soon as the figures show no movement.
What is AI visibility?
Our fixed way of working to make a business visible in ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews: measuring, analysing sources, content based on measured demand, presence with third parties and machine access, assessed against a benchmark set in advance. It always starts with the DataDrift Deltascan: a baseline measurement and a remeasurement after 90 days against the same questions.
Why is the DataDrift Deltascan mandatory as the first step?
Because we never start blind. The DataDrift Deltascan establishes the baseline measurement against which all later work is assessed, measures again after 90 days against the same questions, and at the same time checks whether there is demonstrably something to gain for you. If we see no opportunity, we ourselves advise not to continue; you simply keep the report.
What does it cost?
The DataDrift Deltascan costs €695 one-off, including the remeasurement after 90 days against the same questions, and is fully offset against On the Map. That build step costs €995 per month for 3 months with no setup fee, or €2,695 setup plus those same monthly instalments if a new website needs to be built underneath first. Whether and how you continue with Stay on the Map after that, we discuss together after the remeasurement. All amounts exclusive of VAT.
Can you guarantee a position in ChatGPT?
No, and be wary of anyone who does promise that: AI answers differ per session and no one owns the algorithm. What we do guarantee is the method, the measurement, and full openness about the outcome, including a stop recommendation when the figures show no movement.
Who is this not for?
For businesses whose customers don't search or compare online, for example because all intake comes from referrals or a fixed circle. Then an AI answer changes little about how customers find you, and we simply say so on the call.
What is the difference between the free AI check and the DataDrift Deltascan?
The check is one question on three AI platforms, in twenty seconds, without an email address. The DataDrift Deltascan puts 65 buying questions to four AI assistants three times each, 780 answers in total, plus your search queries in Google. You see how often you are mentioned and where you stand among your direct competitors. After 90 days we measure the same questions again, so you see what has changed.
What if ChatGPT still doesn't mention me after three months?
Then we show you why, and adjust the plan without an extra invoice until the next measurement. We do not give a guarantee that an AI model will mention your name, because no one can deliver on that, not even the agencies that do give one. What we do fix is the rhythm. With the DataDrift Deltascan we measure the same questions again after 90 days; with Stay on the Map we then do that every month, with the same yardstick and the difference between two measurements in your inbox. How long it takes differs per market; you see it in the difference between two measurements. What you have straight away is the starting point, with the date attached.
What if my current site is the problem?
Then it starts with the DataDrift Deltascan, which also measures your own site: whether an AI system can read it, and whether it says what it should say. If the site turns out to be the gap, we build the pages that are the answer, on your own domain. You own it, not us. If the site cannot be repaired, we build a new one; we discuss that in the conversation after the measurement and not before, because without a measurement it is a gamble, for you and for us.
Why not do it myself, with ChatGPT and Zapier?
You can, and for a single action it's often the fastest route. Where it goes wrong is at the second one: a flow no one monitors goes quiet without notice, and then you notice it through the client who heard nothing. What we build runs on its own server with monitoring and error alerts in place, alongside documentation of what happens. Visibility is different: there the problem isn't the build but the measuring. Without a baseline measurement using the same questions every month, you don't know if it's moving, and then you're optimising on a feeling.
Can I get just automation without visibility?
Yes, but by invitation only. If your problem is that enquiries sit waiting rather than that nobody finds you, we discuss that in a conversation.
How is this different from SEO?
SEO is about being found in Google. AI visibility is about being named in the answer from ChatGPT, Gemini or Perplexity.
Is this the same as GEO?
Yes. GEO (generative engine optimization) is the trade term for what we call AI visibility: making sure AI assistants such as ChatGPT, Gemini and Perplexity name your business and use your pages as a source. We prefer the plain word, because our clients use it too.
One call, and you know whether this is for you
Twenty minutes with Bram: your situation, the yardstick, and a straight answer to whether the scan makes sense. No sales pitch; no is also an outcome.





