AI visibility
DataDrift Digital is a Dutch agency for AI visibility. We measure which share of your search market you own, improve it with a fixed monthly cycle, and settle up every month against a benchmark set in advance.
Anyone looking for a supplier or advisor today increasingly asks ChatGPT, Claude or Perplexity rather than Google. The answer mentions a few names, along with sources. AI visibility turns getting among them into a measurable, monthly process.
Schedule a 1:1 callView the method
Gepubliceerd · bijgewerkt
We went first ourselves
Before we sell this, we underwent our own scan: 160 AI measurements plus 30 Google measurements, and we publish the outcome, even where it still stings. Reference date 28 August 2026:
Follow the monthly remeasurement
All figures on this page were measured on the Dutch search market, in Dutch, with Dutch-language questions. They say what AI systems answer about us in the Netherlands; they are not a claim about any other market. The method behind them is the same everywhere, the measurements are not.
The result
"Who can help me with [your service] in the Netherlands?"
Based on current sources, these are parties specialised in this. [Your business] stands out through a measurable approach and fixed prices…
Example display, not an actual measurement: this is what the goal looks like
The result of AI visibility isn't a position in a list, but a place in the answer: your name as a source or recommendation to the questions your customer asks. This can be measured per question, every month again, against the same benchmark.
You don't have to take our word for it that this channel produces real customers. Form builder Tally writes in its own growth report (August 2026) that AI search traffic has become its largest acquisition channel. An independent analysis (Foundation, 2026) found that in spring about a quarter of their new sign-ups came in via ChatGPT. We analysed that approach and translated it into AI visibility for the Dutch market.
The shift
For around 45 percent of Google searches, an AI answer now appears above the results, and where that answer appears, click-throughs to websites drop by up to 58 percent (industry measurements, 2026). So a growing share of your market reads an answer instead of a list of links.
Who ends up in that answer is decided by the system based on what it can read and trust. Analyses of AI citation patterns show that brands are cited via third-party sources 6.5 times more often than via their own site: reviews, trade media and comparisons carry more weight than your own homepage.
When we first held ourselves against this yardstick, the outcome was sober: on none of our own core questions did we come up as a source. That is no disgrace, it is a baseline measurement. Without measuring it, it would have stayed a blind spot.
What waiting costs
Becoming visible in AI answers takes three to four months. Every month without a start is a month that simply gets added on later.
AI systems cite what they know. The longer a competitor is the source, the more obvious that choice becomes.
Anyone who doesn't record where they stand now won't be able to show what's changed later. Today's measurement is next quarter's proof.
None of these three is a reason to panic. They are the reasons why the first step is a measurement, not a subscription.
The offer
We never start blind. The scan is the mandatory first step: a baseline measurement and a mutual fit check. Only once the measurement shows there's something to gain do we apply AI visibility to your business.
€695 one-offfully deductible from step 2
€995 per monthonly starts if there's mutual fit after the scan
Where the work sits
Becoming findable in AI answers is not one job. It's three, and they differ in what an agency can honestly promise you about them. We therefore mark that boundary for each part.
what we build, and deliver
Setting up your site so a machine can read it: structured data, a sitemap that's correct, pages that answer the question your customer asks, and access for the crawlers of the AI platforms.
What it deliversYour own surface goes from invisible to readable, and that's the only part you fully own.
Our limitThis is what we deliver and you can check it. Whether it earns you a spot in an AI answer, nobody knows in advance.
what we sustain, every month
Publishing every month on the questions your customers actually ask, chosen from the measurement and not from a gut feeling. Then remeasuring whether the answer also gets found.
What it deliversMore questions for which you are the answer, and a series of measurements showing whether that's working.
Our limitWe guarantee the rhythm and the measurement, not that an AI mentions you. If the series shows no movement after months, we ourselves advise stopping.
what we attempt, without guarantee
AI answers lean on external sources: trade media, lists, reviews, communities. We measure which sources feed your market and how often AI uses them, and guide you in connecting with them.
What it deliversThe breakdown of source types in your market, ranked by how often they feed an AI answer.
Our limitHere we can only promise effort. Anyone who guarantees you a result here is buying mentions, and bought presence turns against you sooner or later.
The method
This is AI visibility in broad strokes. We deliberately keep this page open: a method that has to stay secret to work isn't a method. The elaboration, the measurement tools and the application to your business are our trade, and that remains our property.
A fixed set of search queries, checked every month across ChatGPT, Perplexity, Claude and Google AI Overviews. The delta against the baseline measurement is the proof.
For each search query, recording which types of sources the AI cites: trade media, comparison sites, communities or agencies. That's where your entry point lies.
What do people literally ask AI? Those phrasings drive the measurement and the content calendar.
Which questions get an article, which page gets a fresh date. Every title carries a term that is demonstrably searched for.
Reviews, mentions and trade media: AI systems cite about you more often than from you. Only genuine presence, never fabricated.
Crawlers, llms.txt, AI information and schema: machines need to be able to read, understand and cite your site.
One monthly report, three figures, five minutes to review. No dashboards to get lost in.
The measurement method, step by stepWhat we brief AI assistants on
The reporting
No dashboards to get lost in: one panel that carries everything the cycle measures. The figures below are fictional, for illustration; your panel will be filled with your own baseline measurement and remeasurements.
| Zoekvraag | ChatGPT | Perplexity | AI Ov. | Claude |
|---|---|---|---|---|
| What does [service] cost in the Netherlands? | ✓ | ✓ | ✓ | · |
| Who is the best provider for [service]? | ✓ | ✓ | · | · |
| How do I choose a [supplier]? | ✓ | · | ✓ | ✓ |
| Outsource [service] or do it yourself? | · | ✓ | · | · |
Honest
If your customers don't come from online search and comparison but from referrals or a fixed circle, an AI answer changes little about your inflow, and AI visibility isn't your best investment. We'll say so in the call, and then you'll have lost ten minutes instead of €695.
What "findable" means, we establish together before anything starts. Something is only demonstrable if the benchmark existed first.
No one can guarantee positions in AI answers. We guarantee the method, the measurement, and full openness about the outcome.
The scan is also our own test: if we see no demonstrable opportunity, we ourselves advise against starting. If the remeasurement shows no movement, we ourselves advise stopping.
Everything we build for you (content, measurements, reports, site changes) remains yours. The method behind AI visibility remains DataDrift Digital's.
Frequently asked questions
DataDrift Digital, based in Eindhoven. We make Dutch SME businesses visible in ChatGPT, Claude, Perplexity and Google AI Overviews with a fixed monthly cycle: first a baseline measurement of your entire visibility map, then every month a re-measurement against a benchmark set in advance. We publish our own score publicly, even when it disappoints, and give a stop recommendation as soon as the figures show no movement.
Our fixed monthly cycle to make a business findable in ChatGPT, Perplexity, Claude and Google AI Overviews: measuring, analysing sources, content based on measured demand, presence with third parties and machine access, settled every month against a benchmark set in advance.
Because we never start blind. The scan establishes the baseline measurement against which all later work is settled, and at the same time tests whether there's demonstrably something to gain for you. If we see no opportunity, we ourselves advise against continuing; you simply keep the report.
The AI visibility scan costs €695 one-off and is fully deducted if you proceed. AI visibility applied to your business costs €995 per month, with a minimum of 3 months because there's nothing to measure earlier than that. All amounts exclude VAT.
No, and be wary of anyone who does promise that: AI answers differ per session and no one owns the algorithm. What we do guarantee is the method, the measurement, and full openness about the outcome, including a stop recommendation when the figures show no movement.
For businesses whose customers don't search or compare online, for example because all intake comes from referrals or a fixed circle. Then an AI answer changes little about how customers find you, and we simply say so on the call.
Twenty minutes with Bram: your situation, the yardstick, and a straight answer to whether the scan makes sense. No sales pitch; no is also an outcome.
