AI visibility · DataDrift Deltascan
How often does AI mention you, and how does that change in 90 days?
The DataDrift Deltascan answers that question with a measurement rather than an opinion: the questions your customers ask, put to ChatGPT, Gemini, Claude and Perplexity, including Google and AI Overviews. After 90 days we measure again on the same questions, so you can see what has changed.
What you receive: a market measurement, not a report on your website. 65 buying questions: 780 answers (4 AI platforms, each 3 times) plus 40 searches in Google. Measured now, and again after 90 days on the same questions.
€695one-off, excl. VAT · baseline measurement plus remeasurement after 90 days · first report within 5 to 7 working days from your approval of the map
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Free AI check
Does your business appear in ChatGPT?
Three AI models are asked who the best in your trade in your city is, and this screen shows you whether your name comes up.
Ask ChatGPT this question yourself:
AI sends your client to . That is where you need to be listed well.
AI refers your client to . Are you listed well there?
You are in it. For this question, today, you do not need to do anything. AI answers do shift, though; being there this month does not mean you will be there next month by itself. How we keep track
This measurement did not succeed. That says nothing about your visibility.
That was one question.
Your clients ask dozens of them, each worded slightly differently. The full measurement asks all of them across four AI platforms and in Google, and shows who does get named and why. Nobody calls you: you get the report.
You come back in the answers.
On this one question, today. What we have not measured is on how many other questions, in which position, and whether it still holds next month. That is worth half an hour, with this result on the table.
See the DataDrift DeltascanSchedule a conversationSchedule a conversation
The measurement
Your entire search market on one map
The scan maps out your visibility map: everywhere a customer can find you, in three layers.
The searches with purchase intent in your market: category, comparisons, alternatives, cost. For each search we measure your position, and whether an AI Overview appears above the results, and who is mentioned in it.
AI assistants
The same purchase intent your customer puts to ChatGPT, Gemini, Claude or Perplexity, including the trust question: "is this company reliable?" Every question is genuinely asked and every answer recorded, with model name and reference date.
The sources
AI answers lean on external sources: trade media, listicles, reviews, communities. For each answer, we record which websites fed it and how often each one recurs. That list, sorted by frequency, is the work list for afterwards.
What the scan sees of this The scan measures all three, but not equally deeply. Of your technology it sees the most: what a machine can read on your site is fully measurable. Of your answers it sees the baseline measurement, and only the remeasurement after 90 days shows whether publishing works. Of your presence with others it delivers a work list rather than a judgement: which sources feed your market, and how often AI uses them. What you do with that is the work afterwards. How these three relate to each other, and what we dare promise per component, is on the AI visibility overview.
Delivery
What you get
The DataDrift Deltascan is the baseline measurement against which all later work is assessed, plus the remeasurement after 90 days that shows what has changed. It is also the test of whether that work is worthwhile. That's why it is the mandatory first step: we never begin without a measurement.
- Your visibility map: every search and AI question where a customer can find you, across Google and the AI platforms
- How often AI assistants mention you, per buying question and per AI assistant, and who does appear where you're missing
- The source categorisation of your market: how often AI cites trade media, comparison sites, communities and agencies, and where your own site stands among them
- Your position among your direct competitors, with a range
- The remeasurement after 90 days on the same questions, with what has changed per question and per AI assistant
- An honest fit judgement: is there demonstrably something to be gained here, and are we the right party for it
The fit check works both ways: if we don't see a demonstrable opportunity, we'll say so and advise against continuing. You keep the report either way.
How it works
First report within five to seven working days, remeasurement after 90 days
- 1
The request
You book an introductory call. Your map holds 65 buying questions. After the invoice and payment we draw up the map together; the measurement only starts after your approval.
- 2
The measurement
Every question on your visibility map, asked three times on four AI platforms, plus your searches on Google. That comes to 65 buying questions: 780 answers plus 40 searches on Google. That number is fixed and applies to every client, so you know it before you pay anything.
- 3
The report and the follow-up call
Within five to seven working days from your approval of the map: how often AI mentions you, your position among your direct competitors with a range, the map, the source categorisation and the five actions with the greatest impact. Followed by a thirty-minute follow-up call in which we go through the report and give the fit judgement, both ways. Each figure carries its own reference date.
- 4
The remeasurement after 90 days
After 90 days we ask the same buying questions again, on the same AI assistants and on Google. You see per question what has changed, and your position among your direct competitors again, with a range. If you proceed with On the Map, this remeasurement shifts to the end of the build and becomes the delivery; there is no second one. After the remeasurement we discuss together whether and how you want to continue.
After that
The report points to the next step
The scan is a measurement, not an endpoint. What comes out of it decides which step makes sense, and that can also be: none. If there is nothing to gain, we say so, and you keep the report.
The two doors the report can point to:
- Missing the pages that are the answer? On the Map: €995 per month for 3 months with no start-up fee, or €2,695 start-up plus those same monthly instalments if a new website needs to go in first. The delivery is the remeasurement from your DataDrift Deltascan, at the end of the build; there is no second one. The scan is offset against that start-up fee.
- Already on the map, and does it need to stay there? Stay on the Map: measuring, publishing and adjusting every month. After the remeasurement we discuss together whether and how you want to continue.
In that order: measure, build, maintain. Nothing starts by itself after the scan, and you sign nothing here.
Frequently asked questions
About the DataDrift Deltascan
What is the visibility map?
The visibility map is the complete list of search queries and AI questions with which a customer can find your business: Google searches, questions to ChatGPT, Gemini, Claude and Perplexity, and the external sources that feed those answers. The scan measures, for each part, whether you appear, and if not, who does.
What does the remeasurement after 90 days show?
After 90 days we ask the same buying questions again, on the same AI assistants and on Google, in the same way as the baseline measurement. This makes the difference a measurement, not an impression: per question you see whether AI mentions you more often, equally often or less often, and where you stand among your direct competitors, with a range. The remeasurement is included in the price. If you proceed with On the Map, this remeasurement shifts to the end of the build and becomes the delivery; there is no second one.
How do you measure what ChatGPT answers?
We actually ask every question on the map to ChatGPT, Gemini, Claude and Perplexity, with web search switched on, and record for each answer whether you're mentioned, at what position, and which sources fed the answer. Every measurement gets a reference date and the model name, because AI answers change from day to day.
Can you guarantee I'll appear in ChatGPT?
No, and nobody can: AI answers differ by day, by phrasing and by user. We promise the measurement, not the positions.
What if there's nothing to gain for my business?
Then we say so, and we advise against continuing ourselves. The scan is explicitly also a fit check, both ways. You simply keep the report and the map; they are useful even without a follow-up.
Knowing where you stand
Your address and your market, no system access. Within five to seven working days from your approval of the map you'll know how often AI mentions you, where you stand among your direct competitors and whether there is anything to be gained. Followed by thirty minutes to go through it. After 90 days we measure again.