Everything about AI visibility
AI visibility · what it costs
What does AI visibility cost?
Outsourcing AI visibility costs in the Netherlands between roughly €24 per month for a measurement tool and €3,000 per month for an agency, measured in September 2026 on publicly published prices, and the difference lies almost entirely in who does the work rather than in who measures it. With us it is not a single monthly amount but a path: a free check to start, then the DataDrift Deltascan of €695, a baseline measurement plus a remeasurement after 90 days that is fully deducted, then a build step of €995 per month over 3 months, with €2,695 set-up on top if we build the site. After the remeasurement we discuss together whether and how you want to continue. What you can do yourself is measure, and part of the writing; what you cannot do yourself without making it your profession is the source chain outside your own site.
Published · updated
The middle zone, explained
Where we stand between tool and agency
Below us sit the measurement tools, from €24 to €90 per month. They measure, and that is where it ends: the putting right, the writing and the work beyond your own site stay with you. The pure-plays at €595 to €695 per month do carry out the work, and one of them measures monthly against a fixed set of questions. In the market research of September 2026, none of the fourteen Dutch pure-plays measured offers an analysis of why a model cites something and by which path, and none of the ten competitors measured publishes a figure about itself. Those are the two things that are included with us.
Upwards, the answer comes from someone else. In May 2026 De GEO Experts studied 15 Dutch GEO agencies and established that 73 per cent charge €2,000 to €3,000 per month, while 27 per cent also actually carry out the technical optimisation. Their own conclusion: most engagements are advice, and the execution stays with the client. We charge a fixed amount because the measuring and part of the writing run through the system, not by the hour with account management on top.
In short: more than a tool, less than an agency, and the difference is who does the work.
Measured, not estimated
The price map of the field
Eight classes, measured on publicly published prices. All amounts are per month and exclude VAT. Anyone who does not publish a price is not included.
| Class | Who | Per month | What you get for it |
|---|---|---|---|
| Tool, entry | Veesie, Otterly, Teun.ai Litesource: Veesie, Teun.ai · 2 September 2026 | €24 to €30 | 10 to 25 questions, 3 to 5 models, data only |
| Tool, mid | Teun.ai Pro, SE Ranking, Peec AI, HubSpot AEOsource: Teun.ai · 2 September 2026 | €45 to €90 | 25 to 100 questions, dashboard, sentiment |
| System | SocraNext | €95 | measurement plus automatic FAQ placement and schema, as a plugin |
| Tool, high | Veesie Pro, Semrush AI, AthenaHQ, Profoundsource: Veesie · 2 September 2026 | €82 to €400 | deeper, API, reporting under your own name |
| Maintenance, solo | Estrelle Vigilancesource: Estrelle · 2 September 2026 | €250 | technical monitoring, cancellable monthly |
| Pure-play agency | Citeerbaar Groei, AEO Directsource: Citeerbaar · 2 September 2026 | €595 to €695 | execution plus content, cancellable monthly |
| Agency, market band | 73 per cent of 15 agencies measuredsource: De GEO Experts · 2 September 2026 | €2,000 to €3,000 | predominantly advice, execution with the client |
| Agency, top | international AEO specialistssource: SocraNext · 2 September 2026 | €2,000 to €5,000 | full service |
Internationally, amounts from 8,000 dollars per month upwards are charged in this class. Not converted, because that would put an exchange rate in the table that we have not measured.
Source: our own market research, reference date September 2026. The names are here because their prices are public, not as a judgement. If an amount no longer holds, it changed after that date.
One-off, for comparison
- Citeerbaar Scansource: Citeerbaar · 2 September 2026€295
- Estrelle Auditsource: Estrelle · 2 September 2026€450
- DataDrift Deltascan, with remeasurement after 90 days€695
- Estrelle Sprintsource: Estrelle · 2 September 2026€1,450
- Citeerbaar Sprintsource: Citeerbaar · 2 September 2026€1,495
The lowest one-off price in this row is Estrelle's. The DataDrift Deltascan is mandatory as the first step, the remeasurement after 90 days is included, and the amount is fully deducted against On the Map.
The orientation question
What the price depends on
Four things explain almost the whole difference between the bottom and the top row of that table, in order of how much they weigh.
- 1Whether someone only measures or also carries out the work. By far the largest item, and exactly where the classes in the table fall apart.
- 2Whether the work stays within your own site. Rewriting your own pages can be planned; being mentioned in sources you do not own cannot.
- 3How many questions are measured. Ten questions cost a fraction of a hundred, and say correspondingly less.
- 4How long it runs. AI answers shift from month to month, so a one-off intervention thins out.
Do it yourself or outsource
What you can do yourself, and what you cannot
Can be done yourself
Measuring can be done yourself. A tool at €24 to €90 per month gives you the position on a limited number of questions, and that is real information. Part of the writing can be done yourself too, and often better.
Not without making it your profession
The source chain beyond your own site. Which sources a model draws on for a question from your market, why those in particular, and by which route. In the research of September 2026, none of the fourteen Dutch pure-plays measured offers that analysis.
That holds for the Netherlands and not indefinitely. Internationally, Profound, Similarweb and Otterly already do something along these lines; our own research expects it to become ordinary here within six to twelve months.
Our amounts
What we charge
The check is free. After that there are three steps, and you can stop after any of them. All amounts exclude VAT.
- The check: free. One question, three AI platforms, on our scan page.
- The DataDrift Deltascan: €695 one-off. How often does AI mention you, and how does that change in 90 days? A baseline measurement and a remeasurement after 90 days on the same questions, and the amount is fully deducted against On the Map.
- On the Map: from €995 per month, 3 months. The work that follows from the scan. The delivery is the remeasurement from your DataDrift Deltascan, at the end of the build; there is no second one. If your site works, we build only the answers and there is no setup; if it blocks the result, a complete new website goes underneath first, and then it is €2,695 setup with the scan included. That is called On the Map with site. The scan indicates which direction is the smartest, and you choose.
- Stay on the Map. Measuring every month, adjusting every month. After the remeasurement we discuss together whether and how you want to continue.
What sits inside each step, and with what lead time, is on the pricing page. So is what is not in it.
Frequently asked questions
What people ask about this
What does AI visibility cost per month?
Measured in September 2026, the Dutch market runs from €24 per month for a measurement tool to €3,000 per month for an agency. Tools measure, pure-play agencies also execute, and the agency market band mostly advises. With us it does not start with a monthly amount but with the DataDrift Deltascan of €695 excl. VAT: a baseline measurement plus a remeasurement after 90 days. After the remeasurement we discuss together whether and how you want to continue.
Why is a tool so much cheaper than an agency?
Because a tool measures and does not carry out the work. De GEO Experts established that 73 per cent of 15 Dutch agencies studied charge €2,000 to €3,000 per month, and that 27 per cent also do the technical optimisation themselves. The price difference is largely a difference in who carries out the work.
Can I do AI visibility myself?
The measuring yes, and part of the writing too. What is hard to do yourself without making it your profession is the source chain beyond your own site: which sources a model draws on in your market and why those in particular. That work runs on, and it only yields something once it is repeated month after month.
Do I get a guarantee that I will appear in ChatGPT?
No, and nobody can give one. AI answers differ by day, by phrasing and by user, and no supplier has access to the model that produces them. What can be fixed is the measurement: the same list of questions, the same method, every month, and the outcome published even when it disappoints.
What does DataDrift Digital deliver that a pure-play does not?
Two things not found at any Dutch pure-play in the September 2026 market research: an analysis of the source chain outside your own site, so why a model cites something and via which path, and our own measurement, which we publish about ourselves, even when it disappoints. The difference lies in what is measured and accounted for, not in the amount per month.
Knowing where you stand before you spend anything
The DataDrift Deltascan measures your current position and measures again after 90 days on the same questions. If it does not deliver enough to continue with, we will say so.