The shop window
The site tells the offering, in the brand's own house style. Anyone looking for a sector or a service arrives on a page about that.
Work · Own brand
Driftzz runs on our system
The site, the blog, bookings, follow-up and reporting run without hands-on work. Bram spends his time on campaigns and client relationships, not on admin.
The brand itself is at driftzz.nl. That's where the results are; this is the system underneath.
Driftzz is not a client. It is a second brand of the same company: Bram's marketing agency, with DataDrift as the builder behind it. We'd rather show what we built ourselves than borrow a case study.
This is not a client project that we're retelling. It is our own system, running on a real domain with real traffic, and what's measurable about it is set out below with the measurement alongside it, including where the figure isn't ours.
Published · updated
The system
What runs daily
Four parts. Not what's under the bonnet, but what a business owner notices from it.
The diary
Anyone who wants a conversation picks a slot themselves. The invitation with the video link is there straight away, and no email exchange is involved.
The postman
Every enquiry comes in with brand, source and owner attached. It lands with the right person before anyone has touched it.
The file
For every conversation, a briefing about who's on the other side is ready in advance. No one has to read through a site the night before.
It's young. What the chain itself has carried through will be added here once it exists, not before. What has already been measured is set out further down, with the measurement alongside it.
The extraction
What was in his head, and how that became a system
This is the part that's about our method rather than about Driftzz. A way of working that exists only in someone's head can't be handed over and can't run automatically. So we take it out.
What was in his head
The order in which he builds a campaign. When he runs an advertisement. Which conversations he does and doesn't take on. How he writes up a result so a client understands it. None of that was written down anywhere.
How it came out
Recording what he already says, and putting it in order. Not inventing something new: the method already existed, it just wasn't on paper anywhere.
What it became
The recorded admission requirement became a rule in the form. The fixed structure of a result became a page template. The follow-up order became a chain that leaves nothing behind.
One example, written out
The figures
Three numbers, and where they come from
We don't publish a number without the measurement behind it. So for each figure, it states what it measures, how it was measured, on what date, and whose figure it is.
Position 4out of 168 direct competitors · range 2nd to 12th · 29-9-2026
Our position among the direct competitors in our own market, measured with the DataDrift Deltascan. We were mentioned in 46 of 780 answers.
5,800sign-ups · one campaign by Driftzz for The Vital 5 · 10-8-2026
Sign-ups from one advertising campaign that Driftzz ran for The Vital 5, on a €1,113 ad budget.
€0.19per sign-up · the same Driftzz campaign · 10-8-2026
What one sign-up in that same campaign cost in ad budget. Not per person reached and not per client: per sign-up.
One figure is ours, two are Driftzz's and its client's. They're shown together because they show what becomes measurable once the system underneath is running, not because they're all our performance.
What is not stated here: how many bookings have gone through the chain. That figure switches on at five real bookings and not before: with one you're describing an event, with five a pattern. Current status: zero of five.
Evidence
It's there, and it's there to see
Everything below is public. None of it needs to be taken on our word.
Whatever figures appear on those pages belong to Driftzz. What we built is the layer underneath: the site, the chain and the place it all ends up.
Frequently asked questions
About these figures
How do you measure this?
Different for each figure, and that is stated alongside each figure. Our own figure comes from our baseline measurement of 29 September 2026: we asked 65 buying questions three times each to four AI assistants, 780 answers in total. We ranked at position 4 out of 168 direct competitors (range 2nd to 12th) and were mentioned in 46 of 780 answers. It is the same measurement a client receives, carried out on our own domain. On 4 January 2027 we measure the same questions again. The 5,800 sign-ups and the €0.19 per sign-up are read directly from the advertising account itself and not from a report; they belong to Driftzz and its client, not to us. What we do not measure, we do not publish, and anything measured on a different date does not count silently towards it.
Is this realistic for my business?
The figures no, the system yes. One advertising campaign in one market predicts nothing about your niche, and anyone who promises you otherwise isn't measuring. What is transferable is the structure underneath: a site that tells the offering, a diary that fills itself, an enquiry that arrives with source and owner attached, and a briefing that's already in place before the conversation. That's been running here since 16 August 2026, and it runs on our end without hands-on involvement. Whether it delivers anything for you, we won't know until we've measured it at your end.
What does something like this cost?
All DataDrift Digital prices are published on our pricing page, and this is the short version: the DataDrift Deltascan costs € 695 once, including the remeasurement after 90 days, and that amount is offset against the start-up fee of On the Map if we build the site. After the remeasurement, we discuss together whether and how you want to continue. For a system that solves one bottleneck we do not name an amount in advance: that depends on how many processes and which integrations, and it starts with a conversation. Once the scope is fixed, the amount is fixed, and ongoing management is added for as long as the system runs with us. All amounts are exclusive of VAT. What Driftzz charges its clients is not on this site: that is a different brand with its own offering, and it prices itself.
Curious what this would mean for your business?
Start where we started too: with a measurement. Free, you'll receive the system diagnostic by email, and nobody will call you. Measuring, not scoring. You'll be given a record of what was measured, not a report card.